AARP

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When a late Gen-Xer receives the first letter from AARP, they're a little offended. AARP understands the stigma that follows their brand, and they want to break it. 

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In order to break the stigma, a social campaign will be released to remind their TA that getting old is A-OK. And sometimes, it's even a little funny.

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Partnered with Bella Stuart and Anne-Sophie Collier