AARP
When a late Gen-Xer receives the first letter from AARP, they're a little offended. AARP understands the stigma that follows their brand, and they want to break it.
In order to break the stigma, a social campaign will be released to remind their TA that getting old is A-OK. And sometimes, it's even a little funny.
Partnered with Bella Stuart and Anne-Sophie Collier


