Boston Children's

Kids Are Just Kids

Integrated Campaign

As soon as someone learns a child has cancer, they treat that child as differently. Boston Children's pushes past the 'sick kid' stigma and treats kids as, well– kids.

Using interactive technology, users can write their own messages on the board to explore their own creativity.

This campaign led to a lot of brainstorming ideas on easier ways to connect with the creative minds of Boston Children's kids. I came up with an idea for an app, Pen Pal Pro, in which anybody can interact with any child at BCH.

(It's a big work in progress.)

2018 Gold SCADDY 

HOW International Design Merit Winner

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