Burger King

Young Ones 2020

1

The King's Buns

Not only do 40% of Gen Z send nudes, but they pass them around as well. Yikes.

The King accidentally sends a 'tasteful nude' to millions on Snapchat.
He asks that all nudes be destroyed on the BK app in exchange for a free Whopper.

The Execution

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The Process

(Oh yes.)

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5e6b9dd07e7c433f21274b85_IMG_5520-p-800.

2

Dethrone McDonald's

97% of Americans use their phones on the toilet.

There is a throneroom in every McDonald's that must be destroyed.

Burger King makes a simple but savage promise:
Use a McDonald's Bathroom. Get a free Whopper.

The Execution

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CW

Kelsey Whipple

Brita Filters

Direct Mailer & Campaign

Spotify

Coming Soon

Energizer Rechargeable

Integrated Campaign