Hampton Inn

Officially Ordinary

Integrated Campaign

Nothing makes Hampton different from any other chain hotel. 

So, Hampton creates a competition to reign supreme in one category: ordinariness.

The Whelmed Awards

To launch, a legitimate award site appears, judging hotels on what makes them neither over nor under whelming.

The Results:

While most hotels would reject the title of ordinary, Hampton runs with it and rebrands themselves in order to fit their new honor.

Ordinary Additions

CW

Kelsey Whipple

Cooper Bowman