Hampton Inn
Officially Ordinary
Integrated Campaign
Nothing makes Hampton different from any other chain hotel.
So, Hampton creates a competition to reign supreme in one category: ordinariness.
The Whelmed Awards
To launch, a legitimate award site appears, judging hotels on what makes them neither over nor under whelming.
The Results:
While most hotels would reject the title of ordinary, Hampton runs with it and rebrands themselves in order to fit their new honor.
Ordinary Additions
