Hampton Inn

Officially Ordinary

Integrated Campaign

Nothing makes Hampton different from any other chain hotel. 

So, Hampton creates a competition to reign supreme in one category: ordinariness.

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The Whelmed Awards

To launch, a legitimate award site appears, judging hotels on what makes them neither over nor under whelming.

The Results:

While most hotels would reject the title of ordinary, Hampton runs with it and rebrands themselves in order to fit their new honor.

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Ordinary Additions

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CW

Kelsey Whipple

Cooper Bowman

Brooks

One Show Entry

Brita Filters

Direct Mailer & Campaign

Spotify

Coming Soon