Keep the Tea Simple

Rebranding & Ambient Media 

When we live in a time full of dramatic endeavors, a simple cup of tea can take the edge off.

Package Redesign

With a fresh outlook comes fresh packaging. Three of Lipton's most popular flavors would be introduced with new names, new packaging, and a new attitude. 

Point of Purchase

Point of Purchase

There's a lot of problems that can be solved with a good cup of tea. Especially the problems that tend to show up once a month. Lipton will place ads in feminine care aisles to give a little bit of a shoulder to cry on.


Hope Thomas and Kelsey Whipple

2019 SCADDYS Gold Winner - Copywriting

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