Lipton
Keep the Tea Simple
Rebranding & Ambient Media
When we live in a time full of dramatic endeavors, a simple cup of tea can take the edge off.
Package Redesign
With a fresh outlook comes fresh packaging. Three of Lipton's most popular flavors would be introduced with new names, new packaging, and a new attitude.
Point of Purchase
Point of Purchase
There's a lot of problems that can be solved with a good cup of tea. Especially the problems that tend to show up once a month. Lipton will place ads in feminine care aisles to give a little bit of a shoulder to cry on.
CW & AD
Hope Thomas and Kelsey Whipple
