If you've arrived here, you're in for a surprise.
Enlighten the Unexpected
Insight: Lightbulbs can shine light on all ideas– not just the good ones. We gave Philips 'Philip' to illuminate his not-so-good ideas.
Instagram Stories
Instagram users will tap the stories to "enlighten" Philip. When they tap, the Smart Bulb gives him his big idea.
Facebook Canvas
Facebook Canvas provides a completely immersive experience for users to get to know Philip a little too well. Through this journey, people discover the dark truth about Philip.
Case Study
CW & AD
Hope Thomas and Kelsey Whipple
Filming
Hope Thomas and Kelsey Whipple
Editing
Talent
Joshua Nee