If you've arrived here, you're in for a surprise.

Enlighten the Unexpected

Insight: Lightbulbs can shine light on all ideas– not just the good ones. We gave Philips 'Philip' to illuminate his not-so-good ideas.

 

 

Instagram Stories 

Instagram users will tap the stories to "enlighten" Philip. When they tap, the Smart Bulb gives him his big idea. 

Facebook Canvas

Facebook Canvas provides a completely immersive experience for users to get to know Philip a little too well. Through this journey, people discover the dark truth about Philip. 

Case Study

2019 SCADDYS Silver Winner - Social

CW & AD

Hope Thomas and Kelsey Whipple

Filming

Hope Thomas and Kelsey Whipple

Editing

Hope Thomas

Talent

Joshua Nee